Tencent Ad Network

Cookies Policy

Last updated: 28 August 2023

This Cookies Policy applies to the Tencent Ad Network and our website https://e.qq.com/ (together, the “Services”). When you use the Services, we may use cookies and similar files or technologies (collectively, “cookies”) to collect and store information we automatically collect about your device and use of the Services. This Cookies Policy explains what cookies are, what kind of cookies may be used in our Services and how you can manage cookies.

For the purposes of this Cookies Policy, “we”, “us” and “our” means Morespark Limited, a company incorporated in Hong Kong. For the purpose of any personal data we collect through cookies, we are the data controller.

1. WHAT ARE COOKIES?

Cookies are text files which are placed on your device when a website is loaded on your browser. They are widely used in order to make websites work or work more efficiently, as well as to provide information to the owner of the site or to another site that recognizes that cookie.

First party and third party cookies

Cookies can be first party or third party. A first party cookie is set directly by us to your device, whereas a third party cookie is set by a third party (such as analytics providers and our advertisers and business partners).

Persistent and session cookies

Cookies can be persistent or session cookies depending on the time that they remain on your device. A persistent cookie is stored on your device after your web browser is closed or once your session ends. It can be used by the Services to recognize your device when you open your browser and use the Services again. A session cookie exists temporarily on your device while your browser is open. It is deleted automatically once you leave the website or close your browser.

In the European Economic Area, United Kingdom and Switzerland, we will only use non-essential cookies with your consent.

If you do not accept the use of cookies, please disable them using the instructions below and changing your browser settings so that cookies cannot be placed on your device.

2. WHAT KIND OF COOKIES DO WE USE?

The table(s) below explain the cookies used by us in connection with the Services.

Performance Cookies

These cookies allow us to collect information about your online activity, including behavioral data and content engagement. They allow us to provide you with a better user experience and to maintain, operate and continually improve the Services.

Cookie Cookie Name Purpose Duration
e.qq.com
(first party)
dm_cookie For reporting of statistics and data analysis Session cookie
e.qq.com
(first party)
hottag To obtain information on which hotkey was clicked to collect Session cookie
e.qq.com
(first party)
hottagtype To obtain information on hotkey type Session cookie
e.qq.com
(first party)
portalversion To obtain information on the website type Session cookie
e.qq.com
(first party)
site_type To obtain information on the website type Session cookie
yzf.qq.com
(first party)
tgw_l7_route For reporting of statistics and data analysis 4 hours
e.qq.com
(first party)
tsa_pgv_pvid For collection of user access IDs 399 days
e.qq.com
(first party)
tsa_pgv_ssid To obtain session id Session cookie
e.qq.com
(first party)
gdt_full_refer To obtain source records Session cookie
e.qq.com
(first party)
gdt_refer To obtain advertising promotion source records Session cookie
qq.com
(first party)
pgv_info Generated by gdt plugin Session cookie
qq.com
(first party)
pgv_pvi Generated by gdt plugin 399 days
qq.com
(first party)
pgv_pvid To generate a user ID for the gdt plugin 399 days
qq.com
(first party)
pgv_si Generated by gdt plugin Session cookie

3. HOW TO MANAGE OR DELETE COOKIES?

We use cookies when providing our Services to make sure you can use and enjoy our Services easily. Some of the cookies are essential and we cannot provide our Services without them, but there are others that can be turned off. You have the right to choose whether or not to accept non-essential cookies and we have explained how you can exercise this right below. However, please note that if you choose to refuse or, at a later stage, opt-out of certain cookies or other essential locally stored data, you may not be able to use the full functionality of the Services.

Most devices (in the case of mobile applications) and browsers (in the case of web apps and pages) allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. This lets you control your cookie settings so that you can:

For more information on how to manage popular browsers, please see below:

You can change the settings for the cookies we use in our Services at any time in our preference center.

How to opt out of third party cookie use

If you want to reduce your settings at any time (for example, if you accept all cookies, but later decide you do not want a certain type of Cookie) you can use your browser settings to remove any third party cookies or similar technologies dropped on your previous visit. To opt out of Google Analytics’ use of cookies, a Chrome browser add-on is available.

If you would like to find out more about cookies and their use on the Internet, you may find the following link useful: All About Cookies.

4. CHANGES TO THIS COOKIES POLICY

We will update this Cookies Policy to reflect changes in our practices and services. When we post changes to this Cookies Policy, we will revise the "Last Updated" date at the top of this Cookies Policy. If we make any material changes in the way we collect, use, and/or share information held in cookies, we will notify you by prominently posting notice of the changes when you log in to or use the Services. We recommend that you check this page from time to time to inform yourself of any changes to this Cookies Policy.

5. COOKIES THAT HAVE BEEN SET IN THE PAST

If you have disabled one or more cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.

6. CONTACT US

If you have any questions or comments about this Cookies Policy, please contact us via email at dataprotection@tencent.com.